The FMWT Formula

This is a review of "The FMWT Formula," a brand new version of a long running program that was originated around 1990.

The original program was called "The Double Payment Formula," and was based on the reverse marketing concept of generating free traffic.

Reverse marketing is done by the owners of FFA sites when they send their own ads back to posters of FFA ads in confirmation emails.

Once a great way to advertise, the system does not work any more because of the large volume of confirmation emails received every day by FFA site posters. Most of these emails are just deleted.

This situation made it necessary for the originators of the Double Payment Formula program to shut down their sites for six months and completely revamp the program.

What they came up with is going to be a valuable asset to both the advanced Internet marketer and the "newbie." They have added a massive data base of information they call "The Living Library of Internet Marketing Knowledge." They are giving free access to this library and plan to update it weekly.

To make money with the program, you must buy a report for $19.95 and a copy of the web site for $42, which includes life-time hosting. When you resell the report, you get to keep the whole $19.95 less your payment processor fees.

In addition, you get your own page in the report that allows you to advertise any other programs you want to promote.

The addition of the Living Library and the shift in emphasis away from reverse marketing should make this program a good seller and an over-deliver value to the buyer.


Positives:

** The Living Library is slated to become the largest repository of Marketing information on the Net.

** Price of the large report you sell is very low for the value it holds, and you get to keep 100% of the selling price.

** The program is backed by a long standing company with excellent customer service.

Negatives:

** The massive free traffic upon which the original program was based is no longer available. Therefore, you will probably have to use paid advertising to promote it. There are other sources of free advertising, but most do not work very well.

** The large amount of information available in the Living Library is great for the prospective buyer, but it tends to distract him or her away from buying the report, which means you have to try harder to make a sale.

** The Living Library is intended to be an incentive to buy the report, but it is given to the prospect first, with no strings attached. While this is good PR for the company and for you as the seller, there is no real urgent incentive to buy.

Click on the image below to visit the FMWT site and see what you think: